In 2025, paid advertising is one of the fastest ways to bring traffic to your website or store. But if you’re new to it, you might be wondering: how to run Google Ads for small business? That’s one of the most searched questions today—and we’re here to break it down.
Here’s what’s working in paid ads this year:
1. Start With a Small Budget
You don’t need a big budget to get results. Many small businesses start with ₹300–₹500/day (around $5–$7).
Use tools like Google Ads Keyword Planner to find keywords that are affordable and have good search volume.
2. Use Long-Tail Keywords
Instead of targeting general terms like “shoes,” go for more specific keywords like:
- “buy running shoes online for men”
- “affordable digital marketing agency near me”
These keywords are easier to rank for and often convert better.
3. Focus on Location-Based Ads
If you’re a local business, run Google Ads for local businesses near me to target nearby customers. You can add your location, phone number, and Google Maps direction in the ad.
4. Track Conversions
Always connect your ads to tools like Google Analytics or Google Tag Manager so you know what’s working. This helps avoid wasting money on poor-performing ads.
5. A/B Test Your Ads
Create two versions of the same ad with different headlines or calls to action. This is called A/B testing Google Ads campaigns, and it helps improve results over time.
In 2025, running successful paid ads doesn’t require a big budget—just smart planning. If you’re a small business owner, learning how to run Google Ads for small business can give you a major advantage in your local or online market.
Stay tuned for more tips on paid advertising and online growth!